Media evaluation

Here is my evaluation for media products where i have explained and evaluated my project.
           

Completed music video and ancillaries

I have finally completed my music video, Digipack and album advert;

I am happy with the outcome of them all as i feel from looking at them as a whole they all fit together as one.

Research into similar products - Ad Review

I am have almost finished my album advert for my music video however i have been researching other thing i could include to make my advert more effective.

I looked at Metallic's album advert and what i've noticed is that it features reviews from different media outlets. These reviews consists of stars which is a common way to rate a song as it is easy for an audience member to identify its scores allowing them to know if it is popular or not. I think i can use this on my advert as this will help my audience to know whether the album is good and it will make my advert look more realistic as it has been rated by other people. The two common raters that give out rating are The Guardian and Q magazine so i have decided to use them on my advert, also as they are the most common raters the audience will identify them and become more inclined to buy the Album.

Research into potential target audience - Video feedback

I've recently finished the first draft of my music video (here) and as i said in this previous post i will be wanting to gain audience feedback in order to improve.

I used the social media platform 'Snapchat' in order for me to get some feedback and i felt this this was an appropriate way to get feedback as it is instant and reaches my demographic. Below is some of the feedback i received.

 

This first bit of feedback was very encouraging for me as they said that from my music video they understood the narrative behind it meaning that i have successfully communicated the story through the media conventions. This is confirmed by the fact that the person said the editing used contributes to the overall idea behind the video.

The second piece of feedback again comments on the effectiveness of the editing i have used for the video. The "colour splat part" which i believe the person is referring to the powder colour throw is a section of the video i found personally hard to edit as it was a complicated process to get the effects right. However from this feedback i now know that the editing has worked and that the audience enjoys it. Also the final piece of feedback i received from 'FINN' although it does not go into specifics i know from it that he likes the overall aspect of the video which is important as to the majority of people who'll watch the video they will be judging it on whether it is good or not. 

This feedback has been really beneficial for me as i now know the positive things audiences think of my music video.

Organisation - images from photoshoot

Here are the images I have taken for my digipak and album advert. This first image below is of the antagonist and this is made know by the gold and black mask as in my music video this is what the character has on. This image is on of the images that may potentially be used for my from cover as I feel that it is a strong image that makes an impact catching the audiences attention, which is benifical for my digpak. My plans for the image is to crop it so there is less of a background and have the image in black and white but with the gold bits of the mask coming through as this will link to the fact that in my music video it has the black and white effect.

My second image I took was one of my protagonist in some trees. This was not a planned shot how ever while shooting I saw the tree and it reminded me of one of my shots towards the end of my music video. The use of the low angle for this image is in my opinion effective as it gives my protagonist superiority and giving him a star like quality and the fact that he is looking away from the camera creates the sense that as the audience we are watching him, linking to the message of my music video as it is about a media/technology obsessed society. The sun shining through the branches of the tree is effective as it hints towards a new beginnings which is supported by the protagonist looking to his left as in for a new opportunity. I think this image will be suitable for the insert of the digpak as the fact he is looking to his left will mean inside the pack he will be looking towards the CD which is sort of like the image is a guide for the audience to listen to the CD.

 

My final image is of my protagonists shoe. I've talked about the idea for this image in a previous post (here) and this image was my initial idea for my album front cover. The idea for the image was it to be in black and white with a CCTV camera style around it. However I feel that the image of the mask maybe a more effective album front cover. 

 

 These three images are examples of the ones I have taken however i have quite a few variations of each image I may use. All three images will be used for my digpak and depending on the the image I decide to use as my front image will be the one I'll use for my album advert.

Drafting and planning - Second album cover idea

I have previously posted about my idea and design for my album front cover however I had been thinking about alternatives and I have just designed another potential front cover. 

My ideal for it is that I would have the main antagonist as the main image as this is very striking and will cat the audiences attention when on the shelf. The image of the mask is gold and black and the background of the cover will be in black. Around the digipak there will be CCTV like style which consists of a time stamp in one corner and in another it will say 'rec' liking to the technological aspect to the video. At the top of the cover will have the album name 'The outlier' as this needs to stand out the the audience in order for them to remember the name of the album. Also I will have the featured track of the album 'Run Boy Run' which is my the song for my music video. So far I have two designs so inorder for me to decide what to use as my front cover I will ask for some feedback as to what people prefer. 

Drafting and planning - First draft of music video

Here is the first draft of my music video.

I am happy with the shots and how they work together as one video and I feel that the research and planning that I have done helped with this. When editing the video together i followed my storyboard which has been helpful for the most part however along the way I have slightly changed and strayed away from it due to my ideas developing as I was editing. I have tried to use a range of techniques such as straight cuts, fades, and effects to make sure that my video is varied and interesting. As you can see there are some blank bits to the video from where I overestimated the lengths of shots and instead they have been shorter then expected. 

I am planning what footage I could add to fill in these bits and still fit the narrative. I will also get some feedback from my first draft so I will know the strengths and weekends of my video are allowing me to improve it.