Research into similar products - Digipak Colour scheme

I have been looking into what colour scheme i want to use for my digipak and here is what i have found.

This is a grey scale colour pallet and the colours on this pallet is what i want to use for my digipack as this links to the 'same society' theme in my video, as everyone has conformed to the social media norm.

Although the main colours are black and white that i am wanting to use a pop of colour in the digipack image. More specifically i want to use the colour red, just like in the photo above as i think the connotations of the colour is suiting to my video message. The colours highlights dangerous, which my lead protagonist is facing with all the people following him. Also the colour placed with a dark background showcases the importance of the thing that is in colour.

Drafting and Planning - CCTV shot

For my 33rd shot in my music video i am having a cctv effect for it and i have been researching into how i am going to achieve it and what i want it to look like. In this shot it will have my main protagonist running across the shot and then you see a mask person walk in the shot, shortly after as if they was following the protagonist. I want this to reflect the fact that there is someone always watching, just like how social media - they is always someone there.
                                                                                                                  


This is the type of effect i want to do for this particular shot, where you see the date and time on the screen corner. I have watched some videos on how to do it and if its a possibility for me, which it is so now i can include this in my music video.

Organisation - Shot types

I have created a list of all the types of shots i will be using in my music video.

Wide shot

Medium close up

Medium close up

Wide shot

Close up

Panning shot

Cantered angel

Cantered angle

Medium close

Medium close up

Close up

Close up

Close up

Extreme close up

Close up

Close up

Close up

Close up

Long shot

Extreme long shot

Extreme close up

Medium shot

Medium close up

Close up

Over the shoulder

Long shot

Medium close up

Medium close up

Medium close up

Wide shot

Medium close

Low angle

High angle

Medium close up

Medium close up

Panning

Wide shot

Wide shot

Medium close up

Medium close up

With this list i will create a shot list and it has allowed to see if there is a variety to the shots i'll be using.

From this i can the most common shot type i have is a medium close up however there is quite a few different shots

fi'll be using. Now that i have done this i will create a shot list sheet in order to have a clear plan of how i will be using

the shots.

Drafting and planning - Animatic

In my previous blog post i have completed my storyboard for my music video. Using the images from the story board i have created an animatic video along to my music video song 'Run Boy Run'.

Organisation - Completed storyboard

For the last couple of weeks i have been constantly working on my storyboard making sure i am very precised as to what i want to include in my music video. I have been posting about my progress with my story board and through the process of creating the storyboard my initial ideas for my music video has improved and changed a little bit. With my story board now complete i can now move on to filming my music video.

Drafting and planning - Runaway

   In my music video i have planned to have quite a few shots of my main protagonist running. With also having a slow motion effect on these shots, i have been looking into the types of camera shots i'll be using. In Kanye Wests 2010 feature full length film below, you can see that there are some interesting shots used to capture Kanye running. In particular you can see there a shot filmed behind some trees of Kanye running through it. The use of this shot gives off a sense that he is being watched and this would be suitable for my music video as my character is. I plan to replicate something like this as this will help convey the message of the video effectively.

   

organisation - Location

I have been planning the different locations them i will film in and in each location i have specific requirement, in order for it to be suitable for my music video.

- Small classroom - This class room needs to be quite small as the protagonist is in the room by him self and there needs to be a door that the protagonist will run out of.
- corridor- The corridor will be used in a close up shots but the walls need to plain colours as i don't want display work to distract from the action.
- staircase - The staircase must have a few flights as the shot will be with protagonist running down for about 0.07 secs.
- street - The street needs to be a quite road where there is not a lot of cars to help filming go smoothly.
- a secluded forest area -This area needs to have a path for the protagonist to walk along to suggest he's finally on the path to freedom. Also there need to be a lot of trees because at the end there will be lots of people hiding behind them in the mask.

For the classroom, corridor and stair case i'll be using my school for these location and for the other two i plan to go out in the next couple of days to find and take photos of the location.

Drafting and planning - Developed ideas

For the last couple of weeks now i have been creating my story board for my music video and throughout the creation i have been changing and rethinking ideas. I am more than half way through my storyboard and i have realised that the disequilibrium of the story is not shown clear enough. The disequilibrium of the story is supposed to be about a protagonist in a society that is social media media dominated, represented by the V for vendetta mask. He is trying to escape from this but is stopped at every turn. With this in mind when creating my music video story board i feel that the story could be conveyed better, so i have now included some new elements to the story. Now i have added an overseeing being that controls the people with anonymous mask through their laptop. This new leader is watching the events through their laptop through various different feeds such as cctv. I will show this new element by having quick teaser shots of this person, typing, of his hands and laptop like in this gif below;

                     

I will also have him wear a mask that is slightly different to the standard black and white ones, here is an example below. The fact that this mask is black and gold gives of a royalty sense to the person wearing it as the gold is a regal colour, implying that the person is of a high status which he is as he is the controller of all the people.

I've said in my previous blog post that i will be now including (post) little bits of technical problem footage. By having this will suggest that the 'overseeing' person will be watching everything on his laptop and that the signal has gone. This will also interest the viewer watching the video as have little spinets of this will make them wonder what is happening.

Now with my improved ideas i can carry on with the creation of my story board.

organisation - Email to artists manger continued.

In my previous blog post i have said that I've emailed Woodkids manger, Fanny Tardy to ask permission to use his song 'Run Boy Run'. Since then i have received a reply from Tardy about the use of the song.

As you can see in the email Ms Tardy at first wants to know about my project and where it will be used, so in my reply back to her i explained that my music video is only for academic purposes. I also linked my blog in to my reply email to help her gain a better understanding in what i am planning to do as she requested to view it first but my video isn't completed yet. Thankfully she agreed to my usage of the song and now the creation of my music video can still proceed. 

Drafting and planning - Story Board pt 3

I am still in the process of creating a story board for my music video (Part 1/Part 2) however i have completed another significant stage to the story board. I have now completed up to 1:42 of the music video which is about half of the song.

Organisation - Email to artists manager

As i am using the song Run Boy Run by WoodKid in my music video, i have written an email to the artists manager Fanny Tardy to ask if i am able to do this. You can see in the screen shot of the email i have explained the what i am using the song for and that its for academic purposes.

Hopefully i'll hear back from Ms Tardy so i know if ill be able to use the song for my music video.

Organisation - Footage

In my music video i plan to have a static technical problem effect and here below is an example of what i'm going to have and use in my video.

The use of this clip will be effective in my video as my video is about a person trying to 'escape reality' which is a world that is obsessed with technology and their online presence. By using this clip it helps me to suggest the fact that there is something stopping him to the audience and also reminds them of the presence of technology which is a running theme of the video.

I have got this clip off shutter stock which is a online site that has a range of different video clips you can use. I'll only be using about 5 seconds of the clip in the video and i have already planned where it will be included. 

Organisation - characterisation

Characterisation 

Equilibrium

The main protagonist at the start of the video I seen to be a cool, smart, hard working school kid as he is wearing clothing to represent that and is doing some work. He would be described as a popular person that has lots of friends, however is quite self obsessed and cares a lot about his online social media presence. So when in the video people are seemed to be against him, it is unexpected for him.

 Disequilibrium

During the middle of the music video the character I now seen as a anxious and worried person as now he is paranoid due to the ‘anonymous’ cult group out to get him. This will be shown through his facial expression and physicality.

Re equilibrium 
At the end of the video the protagonist is now more reflective and open to a new change, as he is seen to be away from everyone and technology. He is a representation that young people can be 'free' the media word.

By doing this it will help my actor playing the character to understand what his character goes through, making his performance more believable and reflective of what i want to show in my music video.