I have cast who i want to play the protagonist in my music video. Jourdan Snowe will be starring in the video. I wanted cast a person who fitted into the "stereotypical teenage" category as this will relate to my target demographic. Also as my video is to do with social media, the fact that i cast Jourdan helps with this because a large amount of young people use it and mobile devices.
By me casting the video helps me with the planning aspects such as costume and helps me progress with the creation of the video.
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