I have been looking at the codes and conventions of digipack and in my previous post (Digipk) i looked at the front of the digipak and now i am analysing the back cover of Lana Del Rey Ultraviolence album. As you can see on the back it has another image of the artist, from a different angle this time suggesting that this is a different side to the artist. Also in the image her face is the focal point as everything around her is in a darker shade further emphasises that this is her album and she is looking towards the song tracks bring the audiences attention to the left of the pack. The names of the song in the specific order that they are in tell a story about the album and gives the audience and insight to the theme of songs. The bar code on the top left corner is a common convention of a back cover of a digipak. Furthermore on the bottom left it has extra information about the album and about the record label.
Looking at the back of the digipak has been helpful as now i know that to include on the back so when i come to create mine it will look realistic.
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