Research into similar products - Advert and album cover

As I continue plan my album cover and advertisement I have still been looking into others to take inspiration. Here is the advert for Marina and the diamonds album 'Electra Heart'. On this advert it features the name of the artist at the top in bold white writing. The fact that the artist is first automatically draws the audiences attention and allows them to know who is releasing an album. Below is the album name in the same font keeping with the house style adding to the overall ethos of the magazine. Also how the image if of the artist and it is the focal point of the advert, as it is in the middle of the page allows the audience to identify who the artist is and what album is being released. A common convention of an album advert is that the featured song from the album is at the bottom of the page, which this advert has. This advert is effective as the whole house style and ethos is all keeping in with the artist.

The album is also effective because the main focus of it the artist as the cover is very minimal, allowing the audience to focus on her. The fact that the album and advert is very similar is helpful to the audience as it will make it familiar to them and when the audience sees the advert they'll know what to look for when buying the album.


Looking at the advert and album has been helpful as i now know that the synchronicity between them is important as it needs to be clear to the audience that this artist is releasing the album. I can take inspiration from this when creating my products however these are near enough identical but i think with mine i want it to be similar but not exactly the same which make it interesting for the audience.