This music video 'Little Mix - Hair' is an example of a genre crossover. The girl band Little Mix is a pop band the produces pop music normally however for this song they have collaborated with Sean Paul who is a reggae rap artist.
Due to this the genre cross over is also made clear in the music video. For the most part of the music video it follows all the typical conventions of a pop video as for example within the mise en scene the colours from the video are very bright and vibrant reflecting the music style and also the editing of the video uses fast cuts which links to the high beat tempo of the song.
When Sean Paul raps his bit the video style changes. He is seen in a big house and is wearing big gold chains which are very flashsy just like the house. He is also seen to be rapping on video message to the band in the video and while he does this is very clearly showing off his smart phone that is very recognisable to the audience. All this is what typically a rap artist would do and the fact that this is all intercut with scenes from the girl band merges the line between the two genres.
When using a song that has a genre cross over the styles must be communicated to the audience and in my opinion the was done effectively. So with my music video I can take influence from this.
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