Research into similar products

This music video by Reggie 'N' Bollie is good because of the use of Mise en scene. This video has a consistent colour scheme of red, yellow and green which is the colours of the Jamaican flag and links to the song as it has a Caribbean influence. This is effective because the colours fits with the ethos of the artist as they're music has African/Jamaican influences. Also the fact that the colours are quite vibrant reflects the personality of the artists as they're very energetic people. Looking at this video has been helpful because when i come to create my own one i need to be thinking about the colour scheme i want to use and what i want the colours to reflect as having this sorted will make my video more appealing.