Research into a Potential target audience

           

This music video by Willow Smith is an example of a video with a specific target audience. 'Whip My Hair' is the debut track from Willow Smith that has currently around 170 million views. The main success to the video is the fact that the song is kid friendly but can appeal to a range of music listeners due to the fact that it has a catchy tune. The use of the bright vivid colours throughout the video makes it appealing to a younger generation and gives the video a sense of 'fun'. Also by having all the background dancers/actors as young people reinforces the fact the video is aimed to a young audience. The video is set in a school and you see Willow perform in different parts of the school is effective as school is where young people go so the young people that are viewing this video can relate to it.

Looking at this video has been helpful as it has made think about the different elements in order to create an effective video that will relate to the specific demographic i am aiming for.