Research into similar products - Editing

            

Beyonces video 'Hold Up' is a good example of a music video that uses editing effects that help aid the overall video. In the music video slow motion effect is used near enough through out the video. The use of the slow motion make the audience focus on the star of the video which is Beyonce and reminds them the fact that video is hers. Also as the song is about her fining out and ending a cheating relationship, the use of the slow motion is really effective as it contrasts with her feelings and what she is doing in the video. You can see she is smashing up things with a baseball bat because of what she has found out how ever the editing effect makes her seem calm and that she thinks what she is doing is normal.

By looking at this video it has shown me the importance of how editing effects can emphasise a videos message. So when i come to create my music video i'll need to think about how i can incorporate effects.