Research into similar products - Use of Lighting

This is the trailer for the film 'Donnie Darko'. The reason why i like this trailer is because of the effective use of lighting. At the beginning of the trailer high key lighting is used as the main character of the trailer walks out of the bus,  this highlights him and tells the audience he's a key figure as the light shining behind him gives him a god like complex. The fact that the scenes with high key lighting are contrasted with scenes with low key lighting gives a sense of good verses evil and reflects the characters mental state, giving the audience an insight to the characters personality and the films plot line.

By looking at this film trailer it has giving me an understanding of the fact that the lighting used in a video can help show a plot which gives the audience a better understanding of the video making them want to watch him.